PROJECT DESCRIPTION: Various marketing and communications assets created for Southern California Public Radio, servicing their three media partners to NPR, KPCC 89.9 FM, and LAist.

Assets include:

• Developed concept and designed custom web banner ads and social media posts for Mr. Tom Hanks promoting his Fiat up for KPCC’s fundraising auction.

• Designed a print ad promoting the “Imperfect Paradise” podcast, published in the LA Times.

• Conceptualized a vision for new social media templates as a branded and cohesive look across all of SCPR’s social media platforms for all three media partners: NPR, KPCC 89.3 FM, and LAist. Researched social media trends, conceptualized the branding and identity, designed, and presented 16 social media template ideas to Social Media and Digital Product stakeholders. Created branded templates for: serious and lighthearted news, LA featured news, co-branding partner news, explainers, events, featured quotes and photo journalism, and videos.

• Designed a printed voter guide informational flyer for the LA Mayoral Primary Elections encouraging unhoused people to vote.

• Designed web and social media banners for the LA Mayoral Primary Elections.

• Designed a vector illustrated LA-themed logo for NPR’s “Oye!” app.

• Designed a web banner for a MacBook Pro giveaway.

• Designed web banners for a trip to Palm Springs giveaway.

• Re-designed LAist’s weekly News Quiz banner.

• Sketched and designed vector illustrated LA-themed logos for the LAist Sweepstakes Giveaway.

ROLE: Designer

Illustrators: Taleen Keldjian, Dan Carino, and Arantza Peña Popo

PROJECT DESCRIPTION: A hypothetical beverage line extension called Westciders® Apple Cider. Proudly made in the Pacific Northwest. Inspired by “RV van-lifers”, it is a favorite after outdoor camping and adventuring in the forests of the PNW. One can take this beverage with them to unwind and relax after a hard day’s work pitching a tent or kayaking on the lake. It has many health benefits and can be enjoyed either cold or warm.

Line extension includes:

• Born to Wander, Spiced Cranberry Apple Cider

• Wayfarer, Peach Cider

• Sojourners, Pineapple Cider

ROLE: Illustrator, Designer, Copywriter

CLIENT: Mathys+Potestio

DESCRIPTION: Created the brand identity for the blog series “Ask M+P”, an advice column. Adhered to M+P’s the brand colors. The illustration was used as a header for the Ask M+P blog, an Instagram Post and Story, and a LinkedIn post.

ROLE: Illustration and Typography Design for series title

FEATURED ON: Ask M+P

DESCRIPTION: A mobile app for all things travel. Helps users create a trip itinerary, discover local restaurants and explore things to do like museums, concerts, and shopping.

ROLE: Illustrator, UX & UI Designer

DESCRIPTION: Rebranded UNICEF’s Girls Education Worldwide and International Day of the Girl awareness campaign.

ROLE: UX & UI Designer

PHOTOS BY: UNICEF

DESCRIPTION: An interactive E-PUB biography on America’s favorite chef, Julia Child. Includes audio, video, a slideshow, hyperlinks, and a recipe of her most popular dish, Coq Au Vin.

PHOTOS BY: Getty Images, Paul Child, bonappetit.com, PBS’s The French Chef

VIDEO BY: PBS’s The French Chef

DESCRIPTION: Created brand guidelines for an educational mobile app for children ages 4-6. Learning categories include Numbers & Counting, Thinking Skills, and Alphabet & Phonics.

DESCRIPTION: Branding and packaging of organic cold brew coffee for a company located in Spitalfields, London, UK. Special Edition created for the imagined coffee store, Seas the Day: Coffee + Curiosities.

DESCRIPTION: (Top Row): little students mobile app design, Jon Batiste: Music is a Way for Transformation title treatment for an editorial journal; (Middle Row): Disney•Pixar’s Looking for Uncle Lobster feature film, Seas the Day: Coffee + Curiosities coffee specialty store; (Bottom Row): Pandora’s New Jazz music genre pictogram, Pandora’s New Indie music genre pictogram, McGuire’s Artisan Woodworking.

DESCRIPTION: Rebranded an advertisement billboard to spread awareness surrounding UNICEF’s Water campaign. Process book is included.

ROLE: Illustrator, Designer

PHOTOS BY: UNICEF Water

DESCRIPTION: Imagined a Grand Opening poster for Seas the Day: Coffee + Curiosities specialty store located in Spitalfields, London, UK. Process book showcasing branding is included.

ROLE: Illustrator and Designer

DESCRIPTION: Redesigned and illustrated a brochure of popular sights to see at Sequoia National Park. This could be found at the Park Info center or digitally online.

ROLE: Illustrator, Designer

CLIENT: Answers in Genesis (Completed as an In-House Designer at Children’s Hunger Fund)

DESCRIPTION: Vacation Bible School is a children’s summer program hosted by churches. I conceptualized the logo, followed the branding, and designed various assets for print and web. Assets include activity sheets, promotional posters, journals, presentation slides, flyers, email and web banners.

ROLE: In-House Illustrator and Designer

CLIENT: Children’s Hunger Fund

DESCRIPTION: Various company assets for marketing and donor care campaigns promoted on the web, social media and print. Directional signage also included.

ROLE: In-House Designer

PHOTOS BY: Children’s Hunger Fund

DESCRIPTION: A redesigned concert poster promoting Coldplay’s seventh album, A Head Full of Dreams, live in South Africa.

The poster reads: “Join Coldplay lead a jubilant parade down the colorful streets of Bo Kaap, Cape Town, South Africa! The parade will lead to a sunset rooftop concert at Iziko Bo Kaap Museum, ending the evening. The destination will be decked out in colorful bohemian decor, where fans can congregate to hear more mellow and electric music from the band and fist pump along.”

DESCRIPTION: Redesigned the opening spread of a feature article from the San Francisco Classical Voice for an Experimental Journal on pianist and musician Jon Batiste, jazz music, and the racial protest movement.